*Diddy has tapped rap superstar Nelly to be the spokesmodel for his upcoming fall collection of Sean John Underwear.
In the past, Diddy has featured such celebrity models as Dwayne Wade, Nas, Snoop Dog, Lil' Wayne, Penelope Cruz, Cassie, and Lauren London. But Nelly will be the brand's first ever spokesmodel.
"I have known Nelly for many years and I really admire his work," said Diddy in a statement. "To me, Nelly is the quintessential definition of the Sean John man. He has the attitude, the swagger, and most of all the physique that our customers can both aspire and relate to. And let's be honest, all of the ladies out there are going to be thanking us for this campaign. The images are so strong; they speak for themselves. We are truly excited to welcome Nelly into the Sean John family."
Shot by Randee St. Nicholas, the photos feature Nelly in both interior and exterior shots at a modern home overlooking Los Angeles.
Tags: diddy, john, nelly, sean, underwear
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