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Has Dez Bryant already killed his earnings potential?
You can say this about Dez Bryant(notes), at least: He is who we thought he was.
The Dallas Cowboys rookie entered the NFL with a questionable rep following his abbreviated career at Oklahoma State and in his first four days of training camp, he's done nothing to suggest he won't be the diva we all expected.
On Monday, we detailed Bryant's refusal to participate in rookie hazing rituals (he has since blamed the problem on the "media"). That same day, Under Armour told CNBC that it has ended its relationship with the receiver after just five months.
Bryant had signed a deal with the shoe and apparel company in February and was featured in commercials for Under Armour at the NFL Combine, but showed up to his first Cowboys training camp wearing Nike shoes and gloves. Making the matter all the more strange was that Bryant isn't under contract with Nike.
These antics may have permanently damaged Bryant's earnings potential, writes Sportsimpacts director Patrick Rishe on Forbes.com:
Dez Bryant has a lot to learn about the business and logistics of being a professional football player. And his agent and/or marketing team had better hope that his story is not the beginning of a cautionary tale of how not to behave upon transitioning from the college ranks to the NFL. His behavior to date has already left millions on the table, and continued defiant and immature behavior may leave Mr. Bryant a very unliked, unpopular, and financially underachieving individual. [...]
Sponsors today more than ever are highly sensitive to the kind of public image their celebrity endorsers project. It's tough enough for companies to justify sport sponsorships these days, let alone take a chance to invest in a relationship with an athlete of questionable behavior, demeanor, and character.
Bryant may get more name recognition and time on "SportsCenter" by playing the role of the prima donna, but not endorsements. After all, everyone knows who Terrell Owens(notes) is, but when's the last time you saw him in a commercial?
The Dallas Cowboys rookie entered the NFL with a questionable rep following his abbreviated career at Oklahoma State and in his first four days of training camp, he's done nothing to suggest he won't be the diva we all expected.
On Monday, we detailed Bryant's refusal to participate in rookie hazing rituals (he has since blamed the problem on the "media"). That same day, Under Armour told CNBC that it has ended its relationship with the receiver after just five months.
Bryant had signed a deal with the shoe and apparel company in February and was featured in commercials for Under Armour at the NFL Combine, but showed up to his first Cowboys training camp wearing Nike shoes and gloves. Making the matter all the more strange was that Bryant isn't under contract with Nike.
These antics may have permanently damaged Bryant's earnings potential, writes Sportsimpacts director Patrick Rishe on Forbes.com:
Dez Bryant has a lot to learn about the business and logistics of being a professional football player. And his agent and/or marketing team had better hope that his story is not the beginning of a cautionary tale of how not to behave upon transitioning from the college ranks to the NFL. His behavior to date has already left millions on the table, and continued defiant and immature behavior may leave Mr. Bryant a very unliked, unpopular, and financially underachieving individual. [...]
Sponsors today more than ever are highly sensitive to the kind of public image their celebrity endorsers project. It's tough enough for companies to justify sport sponsorships these days, let alone take a chance to invest in a relationship with an athlete of questionable behavior, demeanor, and character.
Bryant may get more name recognition and time on "SportsCenter" by playing the role of the prima donna, but not endorsements. After all, everyone knows who Terrell Owens(notes) is, but when's the last time you saw him in a commercial?
Replies to This Discussion
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Permalink Reply by AKa maddie on
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MEDIATAKEOUT SAYS LOL
RAPPER TRINA HIT THE JACKPOT . . . HER NEW BOYFRIEND IS THE HOTTEST ROOKIE IN THE ENTIRE NFL!!! (CUTE . . . TALENTED . . . AND RICH)
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Permalink Reply by CCD is Workin on a baller 4 she on -
I guess he won't be the most sought after if he doesn't change his attitude. smh He shows no home training at all.
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Permalink Reply by Ms. Ashley Banks on -
Bryant may get more name recognition and time on "SportsCenter" by playing the role of the prima donna, but not endorsements. After all, everyone knows who Terrell Owens(notes) is, but when's the last time you saw him in a commercial?
SO TRUE! Those endorsements are what you set you apart. Endorsement money is usually bigger than your contract, and will last longer. Jordan hasn't dribbled a ball in years, but he's still wearing Hanes!
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Permalink Reply by CCD is Workin on a baller 4 she on
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Shame no one told him that before he showed up to practice wearing Nike LMAO. Someone tell this boy that when Nike said Just Do It the didn't mean f** up your endorsement deals. smh That may have worked for Agassi and McEnroe but it is a whole new marketing world since those two were endorsing stuff.
Ashley Banks said:Bryant may get more name recognition and time on "SportsCenter" by playing the role of the prima donna, but not endorsements. After all, everyone knows who Terrell Owens(notes) is, but when's the last time you saw him in a commercial?
SO TRUE! Those endorsements are what you set you apart. Endorsement money is usually bigger than your contract, and will last longer. Jordan hasn't dribbled a ball in years, but he's still wearing Hanes!
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Permalink Reply by OfficialGroupie on -
if he has a break out year on the field, his ass is gonna get paid. americans forget quickly....
personally, i blame is antics on his intellect. i heard him in interviews and he don't seem that bright. he said that if he knew it was gonna be a big deal, he woulda carried his teammates pads. to be honest, i think his ass didn't know. he really does seem a little slow. #justsaying
and wearing the nike gloves??? i really think he had a homer simpson moment.
psa ladies... this is the type of nigga you wanna date!!! please see the following for a refresher:
http://www.balleralert.com/profiles/blogs/how-to-land-a-ballerpart-i
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