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NY - Reethym of Lite Party
NY - Reethym of Lite Party
July 19th, 2011 Hennessy Black sponsored the official launch of the Reebok “Reethym of Lite” campaign created by music mogul Swizz Beatz at espace in New York City. The event was highlighted by an intimate performance by Swizz Beatz featuring Llyod Banks and names such as Sean “Diddy Combs,” Alicia Keys, Beyonce, Jay-Z, music legend Clive Owens, Pharrell Williams, Busta Rhymes, DJ Khaled, and many more came out to support Swizz’ debut as Reebok new Creative Director for their classics brand.
Reebok inspired cocktails including the Hennessy Classic Lite, the Hennessy Modern Lite, the Hennessy Reethym of Lite, and the Hennessy Kamikaze were poured and enjoyed throughout the night and the Hennessy Black Modern Lite Punch was served in oversized punchbowls that kept the party going in the packed VIP section.
After the show, Swizz popped a bottle of Dom Perignon with a luminous label, a nod to the Reebok “Reethym of Lite" campaign.
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