Adapted from “The Healing Power of Color” by Betty Wood (Inner Traditions, 1998).

Whether we’re a vibrant Orange, or a peaceful Blue, our color preferences are a key to understanding our personalities. Find out what this color expert has to say about your favorite color. What does it reveal about who you really are?

White: Symbolic of purity, innocence and naivete, white has strong connotations of youth and purity. If you are an older person, your preference for white could indicate a desire for perfection and impossible ideals, maybe an attempt to recapture lost youth and freshness. It may also symbolize a desire for simplicity or the simple life.

Red: The color of strength, health, and vitality, Red is often the color chosen by someone outgoing, aggressive, vigorous and impulsive—or someone who would like to be! It goes with an ambitious nature but those who choose it can be abrupt at times, determined to get all they can out of life, quick to judge people and take sides. Red people are usually optimistic and can’t stand monotony; they are rather restless and not at all introspective, so they may be unaware of their own shortcomings. They find it hard to be objective and may blame others for any mishaps. Quiet people with a preference for red may feel the need for the warmth, strength and life-giving qualities of the color, or they blanket their true feelings under a sober exterior. Red is usually chosen by people with open and uncomplicated natures, with a zest for life.

Maroon: Harsh experience has probably matured the Maroon person into someone likeable and generous. It is often a favorite color of someone who has been battered by life but has come through. It indicates a well-disciplined Red personality—one who has had difficult experiences and has not come through unmarked but who has grown and matured in the process.


Pink: This color embodies the gentler qualities of Red, symbolizing love and affection without passion. Women who prefer Pink tend to be maternal. Pink desires protection, special treatment and a sheltered life. Pink people require affection and like to feel loved and secure, perhaps wanting to appear delicate and fragile. Pink people tend to be charming and gentle, if a trifle indefinite.


Orange: This color of luxury and pleasure appeals to the flamboyant and fun-loving person who likes a lively social round. Orange people may be inclined to dramatize a bit, and people notice them, but they are generally good-natured and popular. They can be a little fickle and vacillating, but on the whole they try hard to be agreeable. Orange is the color of youth, strength, fearlessness, curiosity and restlessness.

Yellow: The color of happiness, wisdom and imagination, Yellow is chosen by the mentally adventurous, searching for novelty and self-fulfillment. Yellow usually goes with a sunny and shrewd personality, with a good business head and a strong sense of humor. It is the color of intellectuality and all things to do with the mind. Yellow folks are usually clear and precise thinkers who have a good opinion of their own mental capacities and who have lofty ideals. They may at times tend to shun responsibility, preferring freedom of thought and action.


Green: The color of harmony and balance, Green symbolizes hope, renewal and peace, and is usually liked by the gentle and sincere. Greens are generally frank, community-minded people, fairly sociable but preferring peace at any price. Green people can be too self-effacing, modest and patient, so they may get exploited by others. They are usually refined, civilized and reputable.

Blue: Soft, soothing, compassionate and caring, Blue is the color of deliberation and introspection, conservatism and duty. Patient, persevering, conscientious, sensitive and self-controlled, Blues like to be admired for their steady character and wisdom. They are faithful, but are often worriers with somewhat inflexible beliefs and can be too cautious, and suspicious of flamboyant behavior.

Blue-Green: Exacting, discriminating, poised and attractive, the Blue-Green person tends to be sensitive, intellectual and refined, persevering and stable if rather detached. Blue-Greens have excellent taste, and are usually courteous and charming, capable but often refusing help or guidance.

Turquoise: Complex, imaginative and original, Turquoise people drive themselves hard and may be in a state of turmoil under their outwardly cool exterior.

Lavender: This is often chosen by a person who lives “on a higher plane,” who never notices anything sordid and who is always impeccably and beautifully dressed. Lavender people may be on a continual quest for culture and the refined things of life, high and noble causes but without the necessity of getting their hands dirty. A Lavender person is usually creative, charming, witty and civilized.

Purple: Purples are highly individual, fastidious, witty and sensitive, with a strong desire to be unique and different. Temperamental, expansive and artistic, a Purple person may become aloof and sarcastic when misunderstood. If you chose Purple, you tend to be unconventional, tolerant and dignified, likely to achieve positions of authority.

Brown: A Brown person has stamina and patience, tending to be very solid and substantial, conscientious, dependable, steady and conservative. Browns are not impulsive, and may be inarticulate and tactless but they love responsibility and are reliable and kindly. If you chose Brown, watch out for a tendency to be obstinate and inflexible.


Gray: The color of caution and compromise, diligent Grays search for composure and peace and often work hard without reward. Older Grays like life to run on an even keel with few ups and downs. Young Grays may be withdrawing from life and suppressing their personalities. Grays often have good business ability and tend to work too much.


Black: Dignified and impressive without being showy, Black people want to give the appearance of mystery, but their preference may also indicate a suppression of desires and worldly aims, suggesting hidden depths and inner longings.