50 Cent & Effen Vodka Wants To Compete With Diddy & Ciroc

50 Cent has Vitamin Water,  SMS Audio and Power under his belt. Now he’s getting into the liquor business. The Queens rapper/business mogul has inked a new venture with Effen Vodka and according to him, he’s coming for Diddy’s throne.

Effen, which is the Dutch word for ‘smooth’, comes in 5 flavors: Vodka, Black Cherry, Cucumber, Dutch Raspberry and Salted Caramel.  50 needed a little help with his marketing so he called upon fans on Instagram. “Help me develop a the best marketing campaign ever with EFFEN vodka. Send me the funniest mime using EFFEN vodka,” 50 posted. Apparently someone DID make a meme and this is the one that he posted.

Didn’t take long before 50 was accused of fat shaming by commenters. Obviously he ended up taking the offensive meme down. Diddy on the other hand did not respond. Or maybe he did…

Beef in hip hop sells records. In the liquor business? Not really.