For Women Who Want The Ballerific Life!
JUST when you thought H&M couldn't possibility find a designer to top the Matthew Williamson collaboration, the brand announces its latest partner in design: Jimmy Choo. "We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion savvy, street smart women, and to be including some great pieces for men, too," founder and president of Jimmy Choo, Tamara Mellon said today. "Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection - the perfect party pieces to buy now and then wear out that night!" Not content with creating covetable accessories, Jimmy Choo will also design a range of clothing for the high street giant, which, in a change to most collections, will be created to complement the accessories rather than the other way around.
"We adore Jimmy Choo's shoes and bags. They are glamorous and sexy, and they add instant style to the simplest of outfits," Margareta van den Bosch, creative advisor of H&M said. "I like the way we have worked with clothes to accessorize the shoes and bags rather than the other way around. This collaboration is particularly exciting because it's our first shoe designer collection. It's a joy to be able to offer top end designer shoes and bags of excellent quality to our customers."
The collection, which will comprise shoes, bags and accessories for mens and women, will arrive in selected H&M stores on November 14.