Model Keyshia Dior Sued Over Lipstick? Evelyn Threatened To Back Down? *Updated*

We've promoted both brands on here but news is news and this is definitely a wild one. Thanks to Miss Jia for the heads up. There is a battle of the lip sticks and it's getting crazy. Model Keyshia Dior of "Ka'Oir" cosmetics is being sued by Secret Kisses for breach of contract, theft and slander. The paperwork is rather lengthy so I'll break it down the best I can. 



  1. Around August 2010 Ronell "Gates" Levatte (Secret Kisses) and Keyshia Dior entered into a joint venture agreement to combine efforts and promote, exploit and expand a lipstick line known as "Secret Kisses". They were to attend certain events, make appearances, and operate an online boutique for the sale of the lipstick products. Gates owned 51% of the company and Dior 49%.
  2. Each party also agreed that Gates would provide the costs for marketing expenses, manufacturing and all other costs of the business operation.
  3. In early 2011 Keyshia began engaging in direct competition with Secret Kisses by establishing a lipstick line and internet boutique known as "Ka'Oir" although she still had contractual agreements and legal obligations with Secret Kisses.
  4. Secret Kisses alleges that in March 2011 Keyshia Dior stole, took and converted to her own use and benefit $7,400.
  5. Secret Kisses also alleges that Keyshia Dior and "Ka'Oir" used there resources to defame them and lead others into thinking their company was fraudulent by making comments such as "AUTHENTIC Keyshia Dior lipsticks are only called "Ka'Oir", "Do not be confused by imitations, there is no other brand name...Period" and offering press statements.



You probably remember when Evelyn Lozada signed her 6 figure contract as the new face of Secret Kisses and the uproar from Keyshia Dior fans with allegations that Evelyn stole the idea from Ka'Oir. Keyshia Dior fans, as misinformed as they possibly may have been, took to their Twitter page to attack Evelyn and her morality. Well, it's safe to say Evelyn hasn't done much promotion of the product on her Twitter page since. According to Necole Bitchie, word is that Evelyn may have been receiving threats to her life by acquaintances of Dior and backed out of the deal. Apparently, according to Miss Bitchie, Evelyn may be seeing a law suit for breach of contract as well. Who knew the lip stick game was so cut throat? Wow!



You can read the entire COMPLAINT here.


Keyshia Dior representatives has issued a statement:

Ms. Dior’s attorney states” his lawsuit has no basis! It’s just the opposite. We have claims against Secret Kisses and Gates for unauthorized use of Ms. Dior’s name, products, images and likeness”. When asked about Evelyn Lozada, Keyshia was unavailable for comment, but her Management team, Melanzh Enterprises says,” There are absolutely no issues between Keyshia and Evelyn ….Keyshia and her Ka’oir Cosmetics was built from a heart felt love of the fashion and cosmetic world. She is very loyal to her fans and she is very passionate about her Brand. It saddens us to witness such a slanderous attempt to hinder such a thriving fresh Talent from achieving her goals  ”. - End quote

Views: 7462

Tags: keyshia dior, secret kisses

Comment by CreamyCazz on December 23, 2011 at 3:03pm
I remember being so confused as this all went down early on. I'm liike 'Wait a minute, wasn't Keyshia Dior's company CALLED "Secret Kisses"?' Then when Ka'Oir came out, I was like 'Ok, so she changed the name of an already established business? That's bad for business' not knowing she was only in a partnership w/ someone. Whole darn thing got confusing to me until I read this. This explains a lot. The death threats to Evelyn tho?!

Nevermind Jenn's lip gloss line. That must be a struggle.
Comment by Moving In Silence on December 23, 2011 at 9:50pm

Why are they threatening Evelyn?

Comment by Size 2 Prez Wheelies ya dig on December 24, 2011 at 1:10am

Why it gotta be about Jamaican woman though? Tryna come outta pocket about Island chicks?


Comment by Brit Breezy on December 24, 2011 at 7:03am

SMH!!! No words!

Comment by AllyNWonderland on December 24, 2011 at 8:30pm

gpldie dont entertain that stray cat....she looking for a home

Comment by LawGurl-Dax on January 5, 2012 at 1:35am

I read everything BUT the following:

Where Keyshia SIGNED a Do NOT Compete Clause... This is going to be a case based on circumstances. If Sweet Kisses didn't have Keyshia sign anything stating that she can't form, create, establish, promote, and or wear another's lipstick... UmMMmm! Keyshia can do as she damn well PLEASES!!! 

#5 On the list is STRAIGHT BullSCHAT! There's a legal term called "Puffery" ... If Keyshia did in fact say what Sweet Kisses claims she did (under #5...) Keyshia will get a HI 5 from the Judge and the other chick's attorney will get the side eye...

We hear it all day everyday... "There is no other brand other than..." "We don't make shoe's... We Create them" and the bullschit goes on... Its sensationalism that sales one product over the other... 

This is some BS right here... Str8 SILLY!!! 


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